NSUR is the only crypto in the market backed by a protocol that protects against risk of loss. COO, Rosemary Peters, explains NSUR’s protected qualities to the BundleAfrica community and discusses the future of health and wellness in the crypto sector
Part 1 of Rosemary’s interview with BundleAfrica’s community
Can you tell us a little bit about yourself?
I am our COO. My name is Rosemary Peters. I specialize in strategy and project management. I have a BSc in Engineering and an MBA from London Business School.
I have spent my career leading and operationalizing strategy projects for technology and consumer companies, including Samsung. During my time in Samsung, I became an expert in online retail and marketplaces, where I helped develop the company’s global strategy to grow online sales across consumer electronics and appliances by $6B+.
I left Samsung to move back to the US and manage the launch of NSUR and NSUR Coin. At NSUR, I am overseeing and operationalizing activities related to launching the NSUR ecosystem and NSUR Coin.
How did you get into the blockchain space?
Previous to NSUR, I was not very active in cryptocurrency or blockchain other than the basics. I kept up with the news, I dabbled in trading, and I would talk about crypto over a pint with my friends in a bar, but that was about it.
Much of what I have learned about cryptocurrency and blockchain has been since I started working on NSUR with our founding team. This is what I love about cryptocurrency and blockchain – it seems really complicated when you first look at it, but the more you get into it, I find you can pick it up really quickly thanks to how active blockchain enthusiasts are about sharing information. I really appreciate communities like this one for being at the forefront of these activities.
Could you tell us about NSUR Coin?
At the highest level, NSUR Coin is about 3 things:
- Consumer Protection: NSUR Coin is the only crypto designed to address an area in crypto that doesn’t get very much love. We care about protecting consumers with our proprietary consumer protection protocol, our Value Protection Program. NSUR Coin is the only non-stable crypto available that protects consumers’ purchases from loss of value. At the core, this is what makes us special – we care about our customers.
- Real-world Usage: NSUR Coin is designed to be immediately utilized – we have built out a shopping platform / marketplace with many retailers who can take NSUR Coin. You can access the shopping platform on our website. These retailers are focused on health and wellness related services for now. We plan to expand into new product categories in the future.
- Community Rewards: NSUR is all about community building and rewarding users. Every interaction you have with the token will reward you with more tokens, product discounts or services you cannot get anywhere else.
Why is NSUR Coin focused on health and wellness?
There are two key reasons we chose health and wellness as our focus:
- Our founding team has expertise in the health and wellness sector. Many people on our team have a long history in pharmacy, medical and wellness space. You can find out more about the founding team and our backgrounds here.
- Our founding team has a strong belief in democratizing health and wellness activities. We want to provide people with access to health and wellness goods and services at a discount and provide opportunities with those in need. Health and wellness are now more important than ever, as is accessibility to products and services you need to maintain your health. With NSUR, you can talk to a doctor, get a COVID test shipped to your house, get discounts on your medications at 35k+ pharmacies across the USA, and more!
NSUR Coin is a utility token. What does that mean?
NSUR Coin can be used TODAY to buy real-world goods and services from reputable retailers.
These retailers have a range of offerings, all of which can be paid for with NSUR Coin. Speak with a doctor, fill a prescription, get a lab COVID test sent to your house, purchase supplements and much more.
It is amazing all the things you can buy with NSUR Coin.
Do you believe that those who need NSUR’s services and value proposition the most will have access to it?
This is our goal.
While many of our retailers are based in the US, many of them offer services that can be accessed anywhere in the world, and we aim to grow the number of use cases that can be accessed from abroad, as well as retailers based in countries outside the US.
For example, right now you can go visit our shopping platform / marketplace and connect with a doctor based in the US from anywhere in the world. If you are interested in using this service, connect with our retailer, MD Telehealth.
Part 2 of Rosemary’s interview with BundleAfrica’s community
What barriers or challenges do people have with taking advantage of the NSUR Coin offering?
The two biggest barriers / challenges we are aware of are:
- Awareness. People simply cannot use NSUR Coin if they are now aware of the token or its value. Therefore, we are beefing up our marketing efforts to build awareness about our company, our token and our values.
- Knowledge. For different people, knowledge gaps will come in different forms. For people new to crypto, the knowledge gap will be much larger than someone like the Bundle community members who are already entrenched in the crypto sector. Therefore, we are dedicating efforts to building out knowledge resources on our blog: blog.nsurcoin.com.
What’s been the reception to NSUR Coin?
The reception has been positive so far, and we are aiming to go from strength to strength.
We recently completed our first protected sales event and are in the process of planning our next one, which will also include the launch of our first NFT. You can find out more about this here.
We have grown our community to ~190k users since launch, and we are seeing it grow at a steady pace. As a special offer to your community today, if you sign up for an account using my referral link by EOD 2 April, we will give you 100 NSUR Coin within 72 hours of signing up.
We have built out the first phase of our merchant network, which powers our shopping platform / marketplace. In this phase, we have on-boarded more than 10 merchants who accept NSUR Coin in exchange for their goods and services in our crypto shopping platform / marketplace. You can access this merchant list here.
You can see other successes on our roadmap.
What plans does NSUR have to expand the ecosystem?
We have multiple plans to expand the ecosystem:
- Expansion of our shopping platform / marketplace: As I mentioned, we launched our platform with 10+ retailers, and we are in the process of expanding. We expect to be able to announce new partnerships in the coming months. Keep an eye on our blog for this news: blog.nsurcoin.com. We are looking for partners all over the world. You can find the application here if you or someone you know is interested in applying.
- Expansion of our crypto protection promise: Next quarter, we will have another protected sales event, and within this year, we will be embarking on the Protected Project LaunchPad. With this launchpad, we will allow other projects access to our Proprietary Protection Protocol and the insurance backing. This launchpad is what will make NSUR truly special. NFTs, Tokens, Smart Contracts will all be able to have access to our protected ecosystem, and we can protect consumers at the same time. We have already been approached by the largest gaming outlet in the US, a 3K location gym chain, financial institutions, major music industry producers, and sports stars to launch their projects on this platform.
- Expansion of our rewarding mechanisms: Rewarding the community is a key tenet for us. Within the next month, we will be launching a new aspect of our website – surveys that our users can fill in in exchange for NSUR Coin rewards.
What trends are you seeing emerge in the wellness / health niche of the blockchain space?
To be honest, we think that health and wellness is a largely underserved sector in the blockchain space. However, we see a ton of opportunities for how to apply blockchain and cryptocurrency to health and wellness for the betterment of society.
Interesting trends and opportunities we see for this sector include:
- Using the blockchain to transfer data storage and transfer by healthcare providers (clinics, pharmacies, hospitals, etc.). The health sector is notoriously disjointed and behind other industries when it comes to leveraging technology to
- Using crypto to incentivize health related activities. There are a few interesting tokens we have seen that people can buy / earn based on health activities that they take or for participating in clinical studies.
- Using blockchain to prevent counterfeiting of pharmaceuticals and medical machines by bad actors. The World Health Organization estimates that many countries – especially those in Latin America, Asia, and Africa – have affected areas where more than 30% of the medicines on sale can be counterfeit! Through the blockchain, these incidents can be reduced, and potentially eliminated.
There are definitely other trends and opportunities beyond this, and we intend to steer NSUR into these trends and opportunities as it makes strategic sense for the company and community.
How wide are the offerings provided by NSUR Coin?
NSUR Coin is focused on health and wellness use cases, and we have a wide spectrum of products and services you can buy through our shopping platform / marketplace. We have plans to expand into other product categories in the future, but this will be after we grow our health and wellness offering to a larger size.
NSUR works with health care service providers. What type of relationship does NSUR have with these service providers?
The healthcare service providers are the retailers I have spoken about. You can see all the retailers who accept NSUR Coin for their goods and services on our shopping platform / marketplace.
We have built an affiliate relationship with these retailers. Moreover, many of the initial retailers on the platform are people that we have a relationship with in everyday life. They are just as committed to seeing NSUR Coin be a success as we are.
How user friendly is NSUR Coin?
We have tried to make NSUR Coin as user friendly as possible.
For example, you can buy NSUR Coin on PancakeSwap and Bitmart with ease.
Additionally, it is easy to complete purchases with NSUR Coin. As a customer, when you visit one of our retailers’ websites through our shopping platform, you can easily use NSUR Coin to pay for your chosen good or service during checkout.
For those who need extra help, we have created educational content on our blog to walk people through key processes. You can find this information on.
What’s in store for NSUR in the coming years?
Our plans for NSUR in the coming years largely tie to the areas of expansion I discussed earlier:
- Expansion of our shopping platform / marketplace.
- Expansion of our crypto protection promise through additional sales ev ents and the creation of our Protected LaunchPad.
- Expansion of our rewarding mechanisms.
You can see the details of our future plans on our roadmap. Our roadmap is available on our website if you want to read more.