On December 24, 2021, CEO Mark from NSUR Coin took part in an AMA session with @Cryptotech_Community on telegram. This is part 3 of a three part series discussing the future of NSUR.
What are your project’s competitive advantages? In terms of scalability, security, features, and adaptability, who is the most similar competitor in the market today to your project?
This is a great question and I appreciate the opportunity to answer it. We are working with many important third parties to drive success in this project, but our core tenets of protection, usage and rewards are what drives our project forward.
- Protection
- NSUR accomplishes this by providing customers with a protection plan for their purchase. For two years, customers initial purchases are protected from loss in value
- Real World Usage
- NSUR has created a merchant network (focused initially on health and wellness) which allows users to purchase goods and services at a discount. This network is expanding on a daily basis.
- Be Desired
- NSUR has a loyalty rewards program which rewards users with NSUR for everyday purchases made with dollars.
- In order to be considered for future protected NSUR purchases, only those with NSUR (protected and unprotected) will be selected to participate in future sales events.
In order to be considered for future protected NSUR purchases, only those with NSUR (protected and unprotected) will be selected to participate in future sales events.
No other project today cares about the community and users like we do, and that should be evident in the way we have built this company from the ground up.
There aren’t really any projects like ours out there today. There are other projects with different approaches to insurance, but nothing that really protects users the way we do for as long as we do.
What strategies does your project employ to position itself, grow, and strengthen its community of players?
We started by outlining the goals of the company, which as mentioned earlier are: protection, utility and rewards.
Once we had these goals down, we started positioning ourselves on these terms. Every action we take as a corporation needs to be in line with these goals, from the channels we market in, to the advisors we are onboarding (big news here soon!!), to the retailers we allow to accept NSUR as a form of payment, and more.
In line with our goals, there are three advantages that enable us to stand out in the market: our Value Protection Program (protection), our NSUR Merchant Network (utility), and our Loyalty Rewards Program (rewards).
Through the Value Protection Program, users with protected tokens can have peace of mind that regardless of what is happening with price on the open market, they will be protected against loss of value since they can reclaim any lost value at the 2 year mark from when they purchased the protection.
Through the NSUR Merchant Network, users can spend their tokens with a network of vetted retailers. We are focusing right now on the health and wellness verticals, but we will onboard retailers in more categories over time.
Through the Loyalty Reward Program, even the simplest actions users take will result in rewards. Right now we have social media giveaways underway thanks to the Loyalty Reward Program, and we have the first of soon-to-be many surveys on our website where people can earn rewards for filling them in. The survey that is live right now is one that asks you to follow us on different social media channels (www.nsurcoin.com/surveys).
In terms of a strategy to get tokens, people can:
- Buy tokens covered by the Value Protection Program during protected sales events,
- Buy, sell or swap NSUR on an exchange (currently on PancakeSwap, but more to come soon!!), or
- Earn tokens through our Loyalty Rewards Program.
The importance of a marketing strategy cannot be overstated. A product, no matter how good, cannot be established on the market without marketing and promotion. So, what do you have in mind for this? How will you establish strong ties with local communities?
We have a multi-pronged marketing plan, involving community support & engagement. On top of this we will be taking advantage of the multiple exchange marketing opportunities to engage their users and broader community of users they have access to. We have a PR team that is constantly making news, with hundreds of articles written about us on places like Yahoo News, Market Watch and many more. On top of this, we are also engaging crypto and traditional influencers to spread the good word about NSUR.
Community support and community engagement is a huge success factor in our eyes. From launch, we have several ways the community can get involved, including:
Marketing:
We have built a stand-alone marketing center with users’ referral links and a ton of NSUR marketing content (including memes!) that is available to every member of the community. Users will be rewarded for marketing efforts on behalf of NSUR.
Giveaways:
In line with our goal of rewarding community members as much as possible, we are giving away NSUR regularly through different giveaways on our Telegram and Twitter (@nsurcoin) channels. Follow us to get involved.
Surveys:
Over time, we will release surveys on our website from our merchants and affiliates that community members can complete in exchange for reward tokens. These surveys will be available in customers’ back office.
Merchant Network:
We are currently opening up our NSUR Merchant Network to new retailers. If you have a business that you want to grow with our community, just fill in this form and a member of staff will be in contact with you.
In the future, we want to open up more ways for people to get involved with the community and to help improve our project. Ideas that we have currently include testing new elements of our website in beta form to help us shape how the platform works. If you want to get more involved or have ideas for us, please email us at [email protected].
NFTs are currently generating a lot of buzz in the crypto market. Do you have a plan in place for NFTs and their integration? Do you have any options for passive income or incentive rewards for long-term investors?
Yes – we are launching a protected platform for users to have access to launch their own NFTs, tokens and other projects. This is what we believe will drive a lot of Long term value into the market.
Our roadmap is available on our website – https://www.nsurcoin.com/roadmap – and we are executing very well against it. We just recently completed our first protected sales event, have a vetted insurance network behind us, have built out the first phase of our merchant network, and will be embarking on the Protected Project LaunchPad in the next quarter.
With this launchpad, we will allow other projects access to our Proprietary Protection Protocol and the insurance backing. This launchpad is what will make NSUR truly special. NFTs, Tokens, Smart Contracts will all be able to have access to our protected ecosystem, and we can protect consumers at the same time. We have already been approached by the largest gaming outlet in the US, a 3K location gym chain, financial institutions, major music industry producers, and sports stars to launch their projects on this platform.
Cryptocurrencies are not as popular in Southeast Asia as they are in other markets, such as the United States. Have you considered reaching out to those markets?
We have a strong community all over the world with over 200K users on our site already. We have a predominance in Vietnam, SE Aasia, Europe and the US. We are very excited to be able to offer opportunities to utilize in all these markets. Stay tuned, big things coming!
What are NSUR’s current and future Roadmap Goals?
GREAT QUESTION! Our roadmap is available on our website, and we are executing very well against it. We just recently completed our first protected sales event, have a vetted insurance network behind us, have built out the first phase of our merchant network, and will be embarking on the Protected Project LaunchPad in the next quarter.
With this launchpad, we will allow other projects access to our Proprietary Protection Protocol and the insurance backing. This launchpad is what will make NSUR truly special. NFTs, Tokens, Smart Contracts will all be able to have access to our protected ecosystem, and we can protect consumers at the same time.
We have already been approached by the largest gaming outlet in the US, a 3K location gym chain, financial institutions, major music industry producers, and sports stars to launch their projects on this platform.
We have a strong community all over the world with over 200K users on our site already. We have a predominance in Vietnam, SE Aasia, Europe and the US. We are very excited to be able to offer opportunities to utilize in all these markets. Stay tuned, big things coming!
Can you tell us more about the Protected Project LaunchPad?
One of the items we are extremely excited about on our roadmap is what we call the Protected Project LaunchPad.
With this launchpad, we will allow other projects access to our Proprietary Protection Protocol and the insurance backing. This launchpad is what will make NSUR truly special. NFTs, Tokens, Smart Contracts will all be able to have access to our protected ecosystem, and we can protect consumers at the same time. We have already been approached by the largest gaming outlet in the US, a 3K location gym chain, financial institutions, major music industry producers, and sports stars to launch their projects on this platform.
Users in our community will be able to be the first people to put their support behind these new projects. They will be able to get in at the ground floor of something new, exciting and important, many times over.
We are partnering with leading minds in the crypto space to start building this protected platform right now.
Your project’s name appears to be quite intriguing. Is there any backstory to it? Can you provide us with the inspiration for coming up with this name?
This is a great question.
The name is a play on “insure” to evoke a sense of protection and “ensure” to evoke a sense of confidence and trustworthiness.
The crypto market can be a very volatile space. We have gained and lost fortunes (MTGOX in early days) and we see a need for a shelter from the storm of crypto. This is what we are designed to be.
What is the best way to learn more about NSUR? Could you please share all of your social media links with us?
I would recommend you all go to our website and check us out at www.nsurcoin.com and sign up for an account. We will share email / newsletters directly with the community and we will share news there and on our social media accounts below.
Telegram: https://t.me/NSURco
Twitter: https://twitter.com/NsuRcoin
Instagram: https://instagram.com/nsurcoin
Facebook: https://facebook.com/NSURcoin
Twitter: https://twitter.com/NsuRcoin
YouTube: https://youtube.com/channel/UCJ4LX49U5Jr3ASQfUzHsgiQ
Looking into the next year, what are your most important next priorities?
- Growing our Merchant Network
Have real-world goods and services you can buy with NSUR Coin and discounts in the real-world you can’t get anywhere else is critically important to our future plans.
We will be putting resources behind growing our network of retail partners and getting that flywheel spinning
- Rewarding our community in fun and engaging ways
As I mentioned earlier, we are soon to unveil a new way for community members to earn tokens on our platform, which is our surveys
This is just the tip of the iceberg. We want to make NSUR a website you bookmark and a community you identify with and want to keep coming back to
Rewards and engaging activities are a cornerstone of these plans in 2022
- Protecting our community
There are 2 key items that we are focusing on in the coming year when it comes to protecting the community. First is that we will be unveiling additional protected sales events throughout the course of the year
Second, and very, very important to us which is why I saved it for the end, is our launchpad
With this launchpad, we will allow other projects access to our Proprietary Protection Protocol and the insurance backing. This launchpad is what will make NSUR truly special. NFTs, Tokens, Smart Contracts will all be able to have access to our protected ecosystem, and we can protect consumers at the same time. We have already been approached by the largest gaming outlet in the US, a 3K location gym chain, financial institutions, major music industry producers, and sports stars to launch their projects on this platform.
Users in our community will be able to be the first people to put their support behind these new projects. They will be able to get in at the ground floor of something new, exciting and important, many times over.
We are partnering with leading minds in the crypto space to start building this protected platform right now.
You have finished part 3 of this series. Click here to go to part 1, which focuses on “The World’s first Protected Cryptocurrency”. You can also skip to part 2, which is “All about NSUR’s Merchant Network”.
